IAM Protocols: Securing Customer Identities in Online Retail

IAM Protocols: Securing Customer Identities in Online Retail

Online retailing continues to face some of the biggest ransomware, advanced persistent threats, phishing, and supply chain cyberattacks. In March 2023, the largest confirmed data breach occurred with more than 14 million records being compromised.

How to Protect from Online Retail Cyberattack

Identity and Access Management (IAM) is a tool used in securing customer identities in online retail. Effective IAM protocols help ensure that only authorized individuals have access to sensitive data and resources.

Key IAM Protocols and Best Practices to Help Secure Your Customer Identity Online:



    • OAuth 2.0 (Open Authorization)




OAuth 2.0 is widely used for delegated authorization, allowing users to grant third-party applications limited access to their resources without sharing credentials. This is particularly useful in scenarios where customers log in using social media accounts for a seamless and secure authentication process.

  • OpenID Connect


OpenID Connect is an identity layer built on top of OAuth 2.0. It provides authentication capabilities and enables clients to verify the identity of end-users based on the authentication performed by an authorization server.

  • SAML (Security Assertion Markup Language): SAML is an XML-based standard for exchanging authentication and authorization data between parties, in particular, between an identity provider (IdP) and a service provider (SP). In online retail, SAML can be used for single sign-on (SSO) to enhance the user experience and security.

  • Multi-Factor Authentication (MFA): Implement MFA to add an extra layer of security to customer authentication. This could involve a combination of something the customer knows (a password) and something they possess (e.g., a mobile device for receiving one-time codes).

  • Role-Based Access Control (RBAC): Employ RBAC to manage and restrict access based on the roles of individual users. Assign specific roles to customers and employees, ensuring that they only have access to the resources necessary for their tasks.

  • Federated Identity Management: Implement federated identity management to enable single sign-on across multiple online retail platforms. This allows customers to use their credentials from one platform to access services on another without having to create new accounts.

  • JWT (JSON Web Tokens): Use JWTs to securely transmit information between parties. JWTs are commonly used for authentication and authorization and can be employed within the OAuth 2.0 framework to provide secure identity verification.

  • Biometric Authentication: Explore the use of biometric authentication methods, such as fingerprint recognition or facial recognition, to enhance the security and convenience of customer authentication.

  • User Account Lifecycle Management: Implement robust user account lifecycle management, including processes for onboarding, updating, and deactivating customer accounts. Ensure that access permissions are adjusted based on changes in user roles or status.

  • Regular Security Audits and Monitoring: Conduct regular security audits to identify and address potential vulnerabilities in your IAM infrastructure. Implement continuous monitoring to detect and respond to any suspicious activities or unauthorized access attempts promptly.

  • Encryption and Data Protection: Implement strong encryption protocols to protect customer data during transmission and storage. Ensure compliance with data protection regulations to safeguard customer privacy.

  • User Education: Educate customers about best practices for creating strong passwords, recognizing phishing attempts, and utilizing security features such as MFA. Promote a security-conscious culture among employees.


Securing online retail is made easy by adopting the protocols and best practices outlined above, which in turn will enhance the security of customer identities, build trust, and comply with regulatory requirements. This strategy is essential for protecting sensitive customer information and maintaining a secure online shopping environment.
  • Take the first step towards enhanced cybersecurity today with Guardlii.

  • Get a customized quote

    • Enter your name.

    • Enter your email.

    • Tell us your requirements.

    • loader

Thank you for your message! We'll respond as soon as possible.

An error has occurred and the form could not be sent. Please try again later.